Join the conversation as we engage the farming community.


BBI: Reinvesting To Better Serve Dealers, Customers

This article first appeared at BBI Spreader News, and it's a great piece from Lee Kilpatrick, the company's director of sales and marketing, that shows BBI's ongoing commitment to the nation's farmers.


BBI is a growing company.  In fact, we’ve been growing each and every year for more than a decade. 

This growth stems from two sources for which we are very grateful:  a collaborative dealer network and the great customers we serve together. BBI continues to grow because of the way we respond to our market, which like any other market, demands that we deliver excellent products.  And we can’t just deliver great farm equipment. We have to continuously redefine what our best efforts are in design, manufacturing, and quality assurance are, because today’s equipment can’t meet tomorrow’s needs.

Furthermore, we all know the implicit demands of today’s business world, no matter the market you serve: If you’re doing anything, you have to always look for ways to do it better and more efficiently. 

In this spirit, BBI recently embarked on an ambitious project, what many around here in north Georgia think is our most ambitious endeavor yet. Our company president, Richard Hagler, had a vision for the people of BBI to design and build world-class equipment within the confines of a highly efficient manufacturing facility.  Last year, we began this ambitious project, and now we stand proud of the results, because ultimately this work is all about improving our customer experience.

Our mission has always been simple in statement and difficult to achieve, demanding our best efforts at every turn.  We must drive the economics of our customers; that is, we must deliver products that find new and refined ways to increase efficiency and promote a better bottom line for farmers worldwide.

As we focus on building dry-application spreaders, our manufacturing facility requires design and engineering investment to make our products more powerful and more consistent in achieving our mission.  In the last year, we’ve doubled our capacity to manufacture spreaders in our Cornelia facility. Our trailer frame facility alone now has three times the capacity of its old home.

We have doubled our capacity through investments in sophisticated precision forming equipment, welding equipment and material handling equipment. This is in addition to continued utilization of precision laser and plasma burning and water jet technologies for precise fit and function. For a company known for the precision of its products, achieving new levels of quality in this area while increasing our ability to manufacture more equipment more quickly was simply a demand we had to meet.

Farming is in the middle of another generational change.  This time, the integration of technology based on precision agriculture principles is driving that change. As farm operators continue to adapt to the changing times by adopting this technology, BBI must remain at the forefront, making equipment and electronics that will work hand-in-hand to offer our customers a faster, greater return on investment.  This ROI will fuel each customer’s growth, as they take their farms to the next level of performance in the life cycle of their respective businesses.

As the younger generation of farmers leaves the world’s leading agriculture schools fully-primed to optimize their family farms for a future of sustained success, BBI will be there.  To bring the best to the field, it all starts here, at what we can now call a world-class manufacturing operation that serves our customers.


Custom MagnaSpread for 30inch Rows

Mr. Kasperson was spreading 100 lbs/acre of map fertilizer in the fall using his custom MagnaSpread powered from the hydraulics off his John Deere 2630 tractor. He is benefiting from the new tractor's existing 60 gallon/minute hydraulic flow to run his precision implement. He likes this spreader because it can be utilized for everyday fertilizing as well as side dress application.


BBI MagnaSpread using John Deere 2630 Variable Rate Application 

The farmer in the above youtube video is spreading a blend of fertilizer at 300 lbs / acre using a BBI MagnaSpread hydraulic granular fertilizer spreader and John Deere 2630 Variable Rate Controller.


Spreader Specialties Goes on the Road to the Iowa Power Farming Show

Mike Olson and Spreader Specialties will take the BBI Spreaders experience on the road in late January, joining forces with BBI’s Denny McCauley at the Iowa Power Farming Show in Des Moines, Iowa. 

The Iowa Power Farming Show, held annually at the Iowa Events Center, will take place January 29-31.  The show currently rates as the third-largest indoor show in the country, with promoters expecting nearly 20,000 attendees at the seven-acre complex.  Spreader Specialties, an exclusive dealer of BBI spreaders based in Austin, Minnesota, will join over 750 exhibiting companies with over 1800 booths at the event.

This year’s Iowa Power Farming Show will feature a broad range of farming equipment and precision agriculture electronics, with over $50 million in equipment on display. In addition to the vendor exhibits featuring equipment and technology for precision farming applications, the show will also provide abundant educational opportunities for Midwestern farmers on topics ranging from profitability to yield improvement and business planning for family farms.

For the 2013 event, BBI’s McCauley, territory sales manager for the Midwest, and Olson, President of Spreader Specialties, will be showing MagnaSpread, BBI’s flagship line of hydraulic granular fertilizer and lime spreaders optimized for precision agriculture. MagnaSpread is available in single-axle, tandem-axle, pull-type, and truck-mount options. All MagnaSpread models feature BBI’s exclusive Binary Manifold, a variable rate-ready hydraulic manifold that makes connecting to precision agriculture controls a snap.

"Spreader Specialties is proud to present BBI’s products at the Iowa Power Farming Show,” stated Olson.  “We’re honored that Denny will be in our booth, helping us to educate the country’s most sophisticated farmers on the benefits of working through our dealership to bring the best spreaders to their fields. Denny is based in Des Moines, and I was born and raised in Iowa myself, so this show is very special to us. We have the privilege of interacting with customers who help us improve our offerings year after year.”

For more information on the Iowa Power Farming Show, slated for January 29-31 at the Iowa Events Center in Des Moines, check out the show website at  




Spreader Specialties Launches New Website, Social Media for Customers

It's a big day at Spreader Specialties, as we are proud to announced the launch of a number of initiatives geared at educating and serving our customers. 

In addition to introducing our new brand, we are releasing the new site, along with multiple new channels in social media to interact with our customers, friends, and the extended Spreader Specialties family in the Northern Plains. 

The new site features up-to-date information on our inventory of BBI Spreaders, and we've built the site to educate our customers, both new and current, on BBI's multiple offerings designed for specific applications of granular fertilizer, lime, organics, and road toppings in agriculture, golf, infrastructure, and athletic and turf environments. 

In addition to inventory information, you'll see how to contact us for fast parts and service solutions during the life of your spreader, as well as something we're particularly proud of our community page. It's here that we will provide up-to-date information ranging from product education to announcements of Spreader Specialties events in your area, including product demonstrations and regional trade shows in Wisconsin, Minnesota, Iowa, North Dakota, and South Dakota.

Everyone knows that people in the Northern Plains use social media to stay in touch with people and the companies in their lives and businesses, so we've launched a new Facebook page and Twitter account, @spreaderspecs. Don't be surprised to find us live-tweeting from our next round of trade shows! 

We look forward to sharing information with you in the coming years with this new set of media designed for you, our customers, to get what they need when they need it.  And we also look forward to engaging with you even more, as you tell us your stories on Facebook, or through our coming e-newsletters. 

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